What is a CRM?

Customer Relationship Management (CRM) software (like SalesForce) is used to store data about individual customers. Most magazines already have a system in place to manage subscriptions, particularly those with print magazines. 

WebEdition stores subscriber data with the express purpose of delivering notifications and allowing access to issues of the magazine. 

Integration with a CRM?

Since each CRM is unique, we approach this process separately from the standard setup and charge an additional integration fee based on the particulars.